Used Plugins
We use plugins for various purposes. The plugins used are listed below:
Use of Google Analytics
1. Scope of Personal Data Processing
We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as “Google”). Google Analytics analyzes, among other things, the origin of visitors, their duration of stay on individual pages, and the use of search engines, thus enabling better success control of advertising campaigns. Google sets a cookie on your computer. This can result in the storage and evaluation of personal data, especially user activity (in particular which pages were visited and which elements were clicked), device and browser information (in particular IP address and operating system), data about displayed advertisements (in particular which ads were shown and whether the user clicked on them), and data from advertising partners (in particular pseudonymized user IDs). The information generated by the cookie about your use of this online presence is transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this online presence, Google will shorten your IP address within member states of the European Union or other contracting states to the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google has committed to the EU-U.S. Privacy Shield Framework and is certified under it. Thus, Google is obligated to comply with the standards and regulations of European data protection law. More information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
IP anonymization is active on this online presence. On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, compile reports on the activities of the online presence, and provide further services related to the use of the online presence and the internet to the operator. The IP address transmitted by your browser within Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by adjusting your browser software settings; however, please note that in this case you may not be able to use all functions of this online presence in full.
More information on data processing by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. Purpose of Data Processing
The purpose of processing personal data lies in the targeted addressing of a group that has already shown initial interest through visiting the site.
3. Legal Basis for the Processing of Personal Data
The legal basis for processing the personal data of users is generally the user’s consent according to Art. 6(1) sentence 1 lit. a GDPR.
4. Duration of Storage
Your personal information is stored as long as necessary to fulfill the purposes described in this privacy policy or as legally required. Advertising data in server logs is anonymized as Google deletes parts of IP addresses and cookie information after 9 or 18 months, according to its statements.
5. Right of Withdrawal and Deletion Options
You have the right to revoke your data protection consent at any time. The lawfulness of processing based on consent until the revocation remains unaffected.
You can prevent the collection and processing of your personal data by Google by blocking the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling script execution in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com).
Furthermore, you can prevent the collection of data generated by the cookie and related to your use of this online presence (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google via the following link: https://adssettings.google.de
More information on objection and deletion options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Google Tag Manager
1. Scope of Personal Data Processing
We use Google Tag Manager (https://www.google.com/intl/de/tagmanager/) provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as “Google”). Google Tag Manager allows the management and bundling of tags from Google services and third parties to be embedded on an online presence. Tags are small code elements on an online presence that serve, among other things, to measure visitor numbers and behavior, to capture the impact of online advertising and social channels, to implement remarketing and audience targeting, and to test and optimize online presences.
When a user visits the online presence, the current tag configuration is sent to the user’s browser. It contains instructions on which tags should be triggered. Google Tag Manager triggers other tags, which may in turn collect data. Information about this can be found in the sections on the use of the respective services in this privacy policy. Google Tag Manager itself does not access this data.
Data may be transmitted to Google servers in the USA. Google has committed to the EU-U.S. Privacy Shield Framework and is certified under it. Therefore, Google undertakes to comply with the standards and regulations of European data protection law. More information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Further information about Google Tag Manager can be found at https://www.google.com/intl/de/tagmanager/faq.html and in Google’s privacy policy: https://policies.google.com/privacy?hl=de
2. Purpose of Data Processing
The purpose of processing personal data is the consolidated and clear management as well as efficient integration of third-party services.
3. Legal Basis for the Processing of Personal Data
The legal basis for processing users’ personal data is generally the user’s consent pursuant to Art. 6(1) sentence 1 lit. a GDPR.
4. Duration of Storage
Your personal information is stored as long as necessary to fulfill the purposes described in this privacy policy or as legally required. Advertising data in server logs is anonymized, as Google deletes parts of the IP address and cookie information after 9 or 18 months, according to its own statements.
5. Right of Withdrawal and Deletion Options
You have the right to revoke your data protection consent at any time. The lawfulness of processing based on consent until the revocation remains unaffected.
You can prevent the collection and processing of your personal data by Google by blocking third-party cookies on your computer, using the “Do Not Track” feature of a supporting browser, disabling script execution in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com).
Furthermore, you can prevent the collection of data generated by the cookie and related to your use of this online presence (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google via the following link: https://adssettings.google.de
More information on objection and deletion options vis-à-vis Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of HubSpot
1. Scope of Personal Data Processing
We use features of HubSpot Inc., 2nd Floor, 25 First Street, Cambridge, MA 02141, USA (hereinafter referred to as “HubSpot”). This is an integrated software solution with which we cover various aspects of our online marketing. These include, among others: email marketing (newsletters as well as automated mailings, e.g., for providing downloads), social media publishing & reporting, reporting (especially traffic sources, accesses, etc.), contact management (especially user segmentation & CRM), landing pages, and contact forms. HubSpot places a cookie on your computer. Personal data can be stored and evaluated, especially user activity (in particular which pages have been visited and which elements have been clicked), device and browser information (in particular IP address and operating system), data about displayed advertisements (in particular which ads were shown and whether the user clicked on them), and also data from advertising partners (in particular pseudonymized user IDs). The data may be transmitted to HubSpot servers in the USA. HubSpot has committed to the EU-U.S. Privacy Shield Framework and is certified under it. Therefore, HubSpot undertakes to comply with the standards and regulations of European data protection law. Further information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt0000000TN8pAAG&status=Active
More information about data processing by HubSpot can be found here: https://legal.hubspot.com/de/privacy-policy
2. Purpose of Data Processing
The use of the HubSpot plugin serves exclusively to optimize our marketing.
3. Legal Basis for the Processing of Personal Data
The legal basis for processing users’ personal data is generally the user’s consent according to Art. 6(1) sentence 1 lit. a GDPR.
4. Duration of Storage
Your personal information will be stored as long as necessary to fulfill the purposes described in this privacy policy or as legally required, e.g., for tax and accounting purposes.
5. Right of Withdrawal and Deletion Options
You have the right to revoke your data protection consent at any time. The lawfulness of processing based on consent until the revocation remains unaffected.
You can prevent the collection and processing of your personal data by HubSpot by blocking the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supported browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
More information on objection and deletion options regarding HubSpot can be found at: https://legal.hubspot.com/de/privacy-policy
Use of Font Awesome
1. Scope of Personal Data Processing
We use fonts from Font Awesome, a service of Fonticons, Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA (hereinafter: Font Awesome). The fonts are transferred to the browser cache when the page is called up in order to use them for visually enhanced presentation of various information. Personal data may thereby be stored, transmitted, and evaluated, especially device and browser information (in particular IP address and operating system).
If the browser does not support Font Awesome or blocks access, the text will be displayed in a standard font.
No cookies are placed on the visitor’s device when the page is loaded.
More information about data processing by Font Awesome can be found here: https://origin.fontawesome.com/privacy
2. Purpose of Data Processing
The use of Google Webfonts serves an appealing presentation of our texts.
3. Legal Basis for the Processing of Personal Data
The legal basis for processing users’ personal data is generally the user’s consent according to Art. 6(1) sentence 1 lit. a GDPR.
4. Duration of Storage
Your personal information will be stored as long as necessary to fulfill the purposes described in this privacy policy or as legally required.
5. Right of Withdrawal and Deletion Options
You have the right to revoke your data protection consent at any time. The lawfulness of processing based on consent until the revocation remains unaffected.
You can prevent the collection and processing of your personal data by Font Awesome by blocking the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supported browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
More information on objection and deletion options regarding Font Awesome can be found at:
https://origin.fontawesome.com/privacy
Use of Google Maps
1. Scope of Personal Data Processing
We use the online map service Google Maps of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter: Google). We use the Google Maps plugin to visually display geographic data and embed it on our online presence. By using Google Maps on our website, information about the use of our website, your IP address, and addresses entered in the route planner function are transmitted to a Google server in the USA and stored there. Google has committed to the EU-U.S. Privacy Shield Framework and is certified under it. Therefore, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
More information about data processing by Google can be found here: https://policies.google.com/privacy?gl=DE&hl=de
2. Purpose of Data Processing
The use of the Google Maps plugin serves to improve user-friendliness and appealing presentation of our online presence.
3. Legal Basis for the Processing of Personal Data
The legal basis for processing users’ personal data is generally the user’s consent according to Art. 6(1) sentence 1 lit. a GDPR.
4. Duration of Storage
Your personal information will be stored as long as necessary to fulfill the purposes described in this privacy policy or as legally required.
5. Right of Withdrawal and Deletion Options
You have the right to revoke your data protection consent at any time. The lawfulness of processing based on consent until the revocation remains unaffected.
You can prevent the collection and processing of your personal data by Google by blocking the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supported browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.de
More information on objection and deletion options regarding Google can be found at: https://policies.google.com/privacy?gl=DE&hl=de
Use of Vimeo
1. Scope of Personal Data Processing
We use the plugin of the video portal Vimeo, Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. Vimeo is an online video streaming portal. When you visit our online presence, your browser establishes a connection with Vimeo’s servers in the USA. Information about your visit to our online presence and your IP address is transmitted to Vimeo.
Data may be transferred to Vimeo servers in the USA. Vimeo has committed to the EU-U.S. Privacy Shield Framework and is certified under it. Therefore, Vimeo undertakes to comply with the standards and regulations of European data protection law. Further information can be found at the following link:
https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active
This occurs regardless of whether you have a Vimeo account and whether you are logged in. If you are logged in, Vimeo can link the collected data to your account.
More information about data processing by Vimeo can be found here: https://vimeo.com/privacy
2. Purpose of Data Processing
The provision of the Vimeo plugin serves the provision and embedding of videos.
3. Legal Basis for the Processing of Personal Data
The legal basis for processing users’ personal data is generally the user’s consent according to Art. 6(1) sentence 1 lit. a GDPR.
4. Duration of Storage
Your personal information will be stored as long as necessary to fulfill the purposes described in this privacy policy or as legally required.
5. Right of Withdrawal and Deletion Options
You have the right to revoke your data protection consent at any time. The lawfulness of processing based on consent until the revocation remains unaffected.
You can prevent the collection and processing of your personal data by Vimeo by blocking the storage of third-party cookies on your computer, using the “Do Not Track” feature of a supported browser, disabling the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
More information on objection and deletion options regarding Vimeo can be found at: https://vimeo.com/privacy
This privacy policy was created with the support of DataGuard.